UK: Fragrance ad banned due to drug reference

Following complaints by the public that the TV ads for Yves Saint Laurent's new fragrance Belle d'Opium, starring French actress Melanie Thierry, "simulate drug use," Britain's Advertising Standards Authority has banned the ads in the UK.

According to the Daily Telegraph, YSL Beaute said it "suggests the addictive qualities of women who wear the fragrance, rather than the addictive effects of narcotics."