Marketing energy drinks with a real-drug theme, whether implicitly ("Party like a"
Rockstar, Go Fast) or very explicitly (
Cocaine, featuring "Help pay your way through school with Cocaine" on the web site) is so obviously good business sense that the occasional ensuing controversy is a perfect satire of our culture's schizophrenia about drugs and capitalism.
I was reminded of this because somehow I only just discovered
NOS energy drink, even though it's been around for a few years. NOS, of course, stands for Nitrous Oxide Systems, the company (actually, a division of Holley Performance Products, for what it's worth) that came up with the also-brilliant business model of using the automotive performance-enhancing properties of nitrous oxide as an excuse to sell it in bulk to anyone who wants it. The NOS blue cylinder is practically synonymous (if images can be synonyms with drug experiences) with waaaahhh-waaaahhh-waaaahhh for many of us, but there's no word on whether the namesake energy drink is actually designed to provide that particular disorienting, dissociating, asphyxiating high.
I'm thinking it's probably just caffeine.
Now what I
really want to see is an energy drink called 2TC-special-G. Anyone know anyone who works at a beverage company? I think this could really be a hit!
A real energy drink would have some or all of: fruit sugar glucose, and herbal stimulant extracts like guarana and ephedrine or khat for example (and yes, cocaine like Coca Cola originally had in it), and some more herbs and plant extracts for balance, & some organic juices and some naturally carbonated spring water.
I'm not too sure where they get the amino-acids like taurine from, so I'll refrain from recommending them for now.
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