Video: psychedelic 7-Up commercial

As long as we're examining psychedelic ads, take a look at this insane television commercial for 7-Up:

This ad was described as being "modeled on the Peter Max artwork that was literally every-freakin'-where during the early '70s, including the NYC phone books, which all featured covers by PM." Via MilkandCookies.

Posted By Scotto at 2008-02-23 20:43:46 permalink | comments

Tags: commercials

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jamesk : 2008-02-25 21:53:11

This looks like it was done using hand animation, photgraphic cells, live motion footage that was "pushed" or oversaturated to look like animation, and early text-graphic rendering machines that were being developed only for tv at the time (I can't remember what those machines were called, but they were thousands of dollars). That and a bunch of hand-painting film cells and tons and tons and tons of video mixing. I guess.

split2k5. : 2008-02-25 21:25:06

I really like the psychedelic hot dog floating among the clouds.. genius!

Gotmagog. : 2008-02-25 17:21:51

Pretty impressive! I wonder how exactly it was made, did they have a primitive computer or so, or just pure hand artisan genius?

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Video: psychedelic 7-Up commercial

Posted By Scotto at 2008-02-23 20:43:46 permalink | comments

Tags: commercials

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