Hey, it's the Pied Piper of Booze!

This sounds like my kind of mayhem: run around the streets of San Francisco, film crew in tow, and attempt to get people to skip work and head out on an impromptu pub crawl:

The eight-hour Pied Piper of Booze project kicked off Tuesday morning in San Francisco, with folk singer-songwriter Colin Stuart starring in the title role and attempting to entice onlookers to join in a citywide booze crawl. A film crew is documenting the tipsy traveler's exploits, uploading video and photographs to microblogging service Zannel (think Twitter, but with photo and video capabilities).

Armed with just his charm, a guitar and his self-described "over-the-top exuberance," the success of Stuart's pub crawl depends on his ability to recruit participants, both on the street and online, who are willing to ditch work and pick up a pint glass.

Anyone who goes by the name "Pied Piper of Booze" is clearly playing on the right team, even if the whole thing wound up getting "microblogged" or whatever the fuck.