Bristol-Myers Squibb agrees to $515 million civil liability settlement

Big pharma just can't seem to catch a break. Take for instance Bristol-Myers Squibb and its wholly owned subsidiary, Apothecon, Inc. These noble companies have been strong-armed into paying over $515 million to resolve civil charges regarding their drug marketing and pricing practices. Is this story even serious? Since when can a drug company be held liable for lavishing MDs with gifts and freebies in order to promote off-label prescriptions of powerful anti-psychotics to kids and old people? I mean, come on, this is business 101. If you can't find more psychotic patients to feed your anti-psychotics to, you need to "invent" a market of senile old people and depressed kids to push them on. I mean, these pills aren't gonna sell themselves. Let's be real.