First it was Cocaine, the energy drink. Now it's something even better: Blow, a white powder that is packaged with a mirror and a leetle toy credit card, packed with all the usual energy drink suspects.
Blow, like most energy drinks, includes a cavalcade of impressive-sounding ingredients - taurine, B vitamins, inositol, L-carnitine - but the tried-and-true upper is the ever-present caffeine. Perhaps too much.
The value of this delivery mechanism, of course, is that it can be easily dissolved in alcohol, for those nights when you get absolutely plastered but prefer to stay standing upright and talking to people while you lose consciousness.
Red Bull, the flagship energy drink, is often mixed with vodka or taken with a shot of the liqueur Jägermeister, the widely guzzled "Jäger Bomb." In the April 2006 issue of Alcoholism: Clinical & Experimental Research, researchers reported that drinking Red Bull made subjects feel less drunk, but not act less drunk.
The impact of a drink mix like Blow forges new territory. It cuts out the liquid middleman and can be dissolved directly into any cocktail. "It's being sold in liquor stores," said Lauren Seal, Blow promoter. "People have put it in anything: shots, vodka-based cocktails, gin."
If you're like me, of course, only one question pops into mind, but apparently there's a limit to how much fun you can have with Blow:
But heed the warning on the vial: "Do not snort Blow."
Riiiiiight. I'm a big warning heeder, let's be clear, but this is just begging for some reckless experimentation.
