Bolivia brings the coke back to Coke

Evo Morales, Bolivia's first indigenous president and known for chewing coca leaves at UN meetings, has launched a drink featuring the leaf called "Coca Colla"....

The project will be launched in four months and could be either run by the state or a joint partnership with coca growers. Officials said the drink's packaging would feature a black swoosh and red label similar to the famous Coke insignia.

The fate of Coca Colla is of particular concern to La Paz, which wants to expand coca cultivation. Tea, flour, toothpaste and liquor are already being produced using a coca base.